Marketing Head (Emerging Market For Pharma Industry)

From 20 to 26 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Marketing Head (Emerging Market For Pharma Industry)


Roles and Responsibilities

Preparing sales & marketing plans for promoting various products in accordance with macro plans of the company. Drivingsales initiatives to achieve business goals through the demonstration of initiative and proactive behavior with a focus on adding value to bottom line.


Driving Business Growth strategies across Pharma Industry across UK / USA Markets.

Develop strategic customer acquisition and retention plans to drive profitable growth.

Contribute to the executive leadership of the overall business as an active member of the core executive team. Research on market trends and work with both internal and external stakeholders and industry experts to proactively build capabilities

Manage and execute Lead Generation, Customer Retention & Branding Campaigns in coordination with internal teams and external partners (agencies)

Campaign Planning (Planning, Budgeting, Calendar Finalization & Innovations).

Analyzing market, competition & consumer behaviour to deliver insights & inputs into communication planning & development.

Measure, analyze, and report on the ROI of every campaign and its overall contribution to marketing growth in terms of leads, pipeline generated, revenue, and overall customer experience.

Optimize the performance of all marketing systems like website and blogs through experimentation with customized landing pages, CTAs, layouts, look-n-feel, and A/B testing.

Performance Management through by generating reports across campaigns & initiatives and taking appropriate measure proactively.

Forecasting of business performance, Benchmarking, process analysis, communication, change management and strategy.)

Product management by identifying the underlying resources and customer requirement to enable functions/channels to design and implement initiatives to provide better customer experience.

Manage the entire Customer Life Cycle journey - acquisition, activation, revenue maximization and retention. Define growth initiatives across all channels - digital marketing, alliance partnerships, and offline.

Effectively manage CRM by segmenting them by relevant attributes and recommending best in Class offerings through communication via digital push across Social Media, Notifications, E-mails, and Newsletters& Product Catalogue etc.

Create sales collaterals including presentations, case studies and other promotional material. Implementing Innovative SEO Strategy, Influencer marketing and Agile Marketing across various platforms.Demonstrate leadership skills by mentoring the Sales & marketing team, provide timely support and enabling them to upscale


Financials, Profitability & Budgetary Control

Achieve Market Share, bottom-line targets, top line & profitability.

Operational Budgetary controls for cost and profit management.

Allocation of financial resources in line with business objectives and market potential.

Evaluate investments through ROI analysis.

Building Brands / Therapy

Identification of pain points/ opportunity areas through critical & thorough analysis of sales, Rx and allied data, define optimal objectives & formulate effective strategies for brands/ therapies/ sub therapies New product launches/ venture into new therapeutic segments.

Create impactful communication and campaign to build brands and therapies/ sub therapies.

Improve Specialty Coverage and Therapy Focus.

Analyze market conditions and forecast sales and market share.

From conceptualization to implementation of innovative and creative Business Solutions to grow

market/prescription base.

Align SBU/ Vertical goals to organizational goals as measured by broad plans/ therapy plans.

Work effectively with creative agencies as partners, to develop differentiated and impactful brand/ therapy campaigns along with respective team members.

Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force, facilitate implementation & monitor impact/ ROI.

Conduct research as per the brand need (analyze customer behavior, perception- attribute

mapping etc.) and design strategies accordingly.

Undertake feasibility analysis/ market research for new opportunities.

Develop and implement Annual Operating Plan for vertical & assigned countries.

Arrangement of Annual Budget Meeting

Actively drive engagement with sales team - conduct briefing and other sales meetings to drive the implementation & excitement.



Role:Marketing Manager

Salary: Not Disclosed by Recruiter

Industry:Pharmaceutical & Life Sciences

Functional AreaMarketing & Communication

Role CategoryMarketing

Employment Type:Full Time, Permanent

Education

UG:B.Pharma in Pharmacy

PG:M.Pharma in Pharmacy,MS/M.Sc(Science) in Microbiology

Company Profile

People Alliance Workforce Private Limited

People Alliance Workforce Private Limited

People Alliance Workforce Private Limited, founded in 2006 is a specialist local and international human Resources companywith national coverage in PAN India & international provinces.
People Alliance Workforce Private Limited An ISO 9001:2008, QMS Certified ,TQM based And India's largest multi interest consulting and business services corporation engaging a variety of organizations, institutions and enterprises indiverse industry .


People Alliance is the India's leader in innovative workforce solutions, creates and delivers highimpact solutions that enable our clients to achieve their business goals and enhance their competitiveness. With over15years of experience. These solutions cover an entire range of talent-driven needs from recruitment and assessment, training and development, and RPO&HRPO, to outsourcing andPeople Alliance is a talent services provider that creates and implements innovative solutions for unmet recruitment and retention needs. With a comprehensive suite of service offerings that includes executive search, recruitmentprocess outsourcing, contract staffing and college recruitment, People Alliance helps ease the frustration often associated with finding and attracting top talent on a global scale. Through seamless, cost-effective solutions, clients are able to improve workforce performance and achieve critical business objectives.


As one of the largest international search and recruitment organizations headquartered in the INDIA and with over 30 years of professional expertise, People Alliance is perfectly aligned to help its clients, from large global conglomerates to small local businesses, grow as efficiently and cost effectively

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